In efforts to revive the struggling network, MSNBC underwent a transition from more left leaning opinionated programming to hard news programming beginning in the summer of 2015. Nearly all daytime opinionated news programs were replaced with generic news programs. Ronan Farrow, Joy Reid, Krystal Ball, Touré, Ari Melber, Abby Huntsman, Alex Wagner, Ed Schultz and Al Sharpton all lost their weekday opinion shows. News programs presented by well-established NBC News personalities including Telemundo anchor Jose Diaz-Balart, Meet the Press anchor Chuck Todd, Sunday NBC Nightly News anchor Kate Snow, Thomas Roberts, and former NBC Nightly News anchor Brian Williams replaced opinion shows.
A new on air presentation debuted in late summer 2015, which included a new logo, a news ticker, as well as a new graphics package. MSNBC Live now takes up at least eight hours of programming each day, barring any breaking news that could extend its time. Daytime news coverage is led primarily by Brian Williams, Stephanie Ruhle, Jose Diaz-Balart, Andrea Mitchell, Craig Melvin, Thomas Roberts, and Kate Snow, in addition to ‘beat leaders’ located throughout the newsroom. These include chief legal correspondent Ari Melber, primary political reporter Steve Kornacki, business and finance correspondent Olivia Sterns, and senior editor Cal Perry.
Most of it’s daytime news coverage is led primarily by Brian Williams, Stephanie Ruhle, Jose Diaz-Balart, Tamron Hall, Andrea Mitchell, Craig Melvin, Thomas Roberts, and Kate Snow.
In April 2016, MSNBC launched a campaign of promotional ads with the theme, “in order to know beyond, you have to go beyond.” The campaign attempts to portray MSNBC’s reporting and perspectives as in depth and an alternative to “talking points” coverage on other cable news outlets.
In July 2016, the network debuted a new, abridged version of Dateline NBC, known as “Dateline Extra”, in yet another step to align MSNBC and NBC News. The new program is hosted by MSNBC Live anchor Tamron Hall.
In September 2016, MSNBC launched The 11th Hour with Brian Williams as a nightly wrap-up for the news of the day and a preview of the following day’s headlines. This is the first new primetime program on the network in nearly four years.
Launched concurrently with MSNBC was its website, msnbc.com; unlike the network itself, msnbc.com was operated as the general online news outlet of NBC News, partnering with Microsoft’s MSN.com portal. The network and website also remained editorially separate; it did not adopt the network’s increasingly liberal viewpoints (which itself was a cause for concern from NBC News staff, due to concerns that readers would think otherwise), and remained a joint venture with Microsoft even after it sold its stake in the MSNBC channel.
In July 2012, NBC acquired Microsoft’s remaining stake in msnbc.com, and re-branded it as NBCNews.com. After being redirected to the new name for a period, msnbc.com was re-launched in 2013 as a website for the network itself, focusing on content such as opinion columns from hosts, correspondents and guests, and both live and on-demand videos from MSNBC programs.
Liberalism history in the United States: modern liberalism traces its history to the popular presidency of Franklin Delano Roosevelt, who initiated the New Deal in response to the Great Depression and won an unprecedented four elections. The New Deal coalition established by Franklin Roosevelt left a decisive legacy and influenced many future American presidents, including John F. Kennedy. Meanwhile, the definitive liberal response to the Great Depression was given by the British economist John Maynard Keynes, who had begun a theoretical work examining the relationship between unemployment, money and prices back in the 1920s.
The worldwide Great Depression, starting in 1929, hastened the discrediting of liberal economics and strengthened calls for state control over economic affairs. Economic woes prompted widespread unrest in the European political world, leading to the rise of fascism as an ideology and a movement arrayed against both liberalism and communism, especially in Nazi Germany and Italy. The rise of fascism in the 1930s eventually culminated in the Second World War, the deadliest conflict in human history. The Allies prevailed in the war by 1945, and their victory set the stage for the Cold War between the communist Eastern Bloc and the liberal Western Bloc.